When we think about startups and new products, we often focus on ideas, markets, and financials. But here's the catch: design isn’t just about how something looks—it's a massive part of how users experience and connect with your product. From an investor’s perspective, good design signals that a company cares about usability, branding, and long-term growth. It’s often the difference between a product that people love and one that gets ignored. Sleek, intuitive design can build trust, drive engagement, and even justify premium pricing. On the flip side, neglecting design might save costs upfront but can lead to user frustration and high churn. So, whether you’re pitching to investors or building your own startup, remember: design isn’t just decoration — it’s a critical business asset that can make all the difference in success.
